For the final project in my Copywriting for Digital Messaging course during graduate school at UF, we were tasked with creating a messaging and brand guide for the national brand of our choice.
I chose to work with Warby Parker, the eyeglass company.
Warby Parker is a reasonably young, trendy company that has hit their stride. Most known for their home try-on services, Warby Parker makes buying eyeglasses quick and convenient.
Click below to view the guide curated which includes a brand mission, manifesto, core messaging, voice and tone, and brand characteristics.
I also created original content like emails, social media posts, paid ads, and blogs.