Facebook & Instagram Campaign — lululemon

Objective: In my graduate level social media advertising course, I was assigned the task of creating ads for a Facebook and Instagram ad campaign for my lifestyle brand of choice.

For this assignment, I chose to work with lululemon, an athletic apparel company and lifestyle brand. I created these ads for the news feed placement on both Facebook and Instagram. In the post copy it was important to highlight their frequent hashtag #thesweatlife and make sure the messaging and language aligned with the brand.

These ads were targeted toward middle class females interested in fitness or fashion.